Grayscale Expands Zcash Promotion Campaign, Pledges $1 Million to Ecosystem
Grayscale, the U.S. digital-asset manager, has launched a broad marketing push to raise the profile of privacy coin Zcash.The Block reported on November 10 that Grayscale has opened a dedicated website with investment information on Zcash and begun print advertising in The Wall Street Journal. The campaign will also run across outdoor ads, digital platforms, streaming services and social media.Grayscale unveiled an ad featuring a zebra-stripe design on the front page of The Wall Street Journal. Inside the newspaper, it placed a full-page advertisement introducing the Grayscale Zcash Trust ETF, or ZCSH. The new website provides investment information on the product and explains Zcash's privacy features.The firm is also expanding support for the ecosystem. Grayscale plans to provide a total of $1 million to Zcash-related nonprofits and development projects. So far, it has distributed $400,000 in total, with $100,000 each going to four groups: the Zcash Foundation, policy advocacy group Pretty Good Policy for Zcash, Shielded Labs and Project Tachyon.Grayscale also plans to reinvest all management-fee revenue generated during the first year after ZCSH's ETF listing back into the Zcash network. The funding will be used for technology development, marketing, community building and education. Steve Bunnell, head of indexes at Grayscale, said financial privacy is becoming more important as economic activity moves on-chain and artificial intelligence makes data analysis easier.Still, prices tied to Zcash remained weak despite the expanded promotion. ZEC fell about 13% to $10.25 on the day, nearing its lowest level in the past two months. ZCSH also dropped about 12% to $27.25, tracking a similar pattern.Outflows have continued as well. ZCSH saw net outflows of $46.25 million in October, followed by more than $15 million in November, excluding the latest day's tally. The product was launched as a private placement in 2017 and was listed on NYSE Arca in August 2026.